Ink Apartments St.Kilda
This boutique property needed a brand that celebrated St Kilda life and engaged a 30s demographic. 'Ink' is about 'making your mark'. Black ink painting was the inspiration, complemented with fluorescent orange. It was fun manipulating photographs from the shoot and turning them into watercolour and ink-like paintings, which translated nicely to the website. A stand-out campaign brand style in a crowded playing field.
Studio | Tomorrow Agency