Oriental Teahouse

Complete Rebrand Program

Oriental Teahouse is a Melbourne-based boutique tea and yum cha chain. The company sought a comprehensive rebrand to reflect its growing ambitions and interest in a younger and more cosmopolitan clientele. I created and developed the brand and oversaw the comprehensive rollout with the aid of five creatives over 18 months. Work included branding, packaging, signage, point-of-sale, advertising, marketing, promotional campaigns and events, and an extensive website which featured the founder and CEO David Zhou as brand ambassador. 
Studio | SAE Creative