Scarborough Beach

Location branding and placemaking

Scarborough is Perth's main beach, similar to Sydney’s Bondi. The WA government's urban revitalisation project’s initial fund of $60 million is planned to culturally develop Perth's coastline. 
I created an ambitious and unique brand identity for the suburb of Scarborough, reflecting a three-year, threephase rollout strategy; each phase visually changes, from morning to noon then night.
Studio | Rare Thinking